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CREATIVE FAQ

Media Kit with AD Rates  |  Mobile Version

FAQ
Photo Gallery
See Your Ad on a Truck
CPM Impressions Calculator
Glossary of Terms
 
 

MOBILE ADVERTISING FAQ

TRUCK ADS® FRAME KIT FAQ

CARRIER AD KIT™ FAQ

CREATIVE FAQ

 
 

FREQUENTLY ASKED QUESTIONS (FAQ)

 
1 Can I see what my ad will look like on a Truck before I buy it?  
2 My banner size needs to be exact and cannot be rounded to the nearest inch. Can I specify fractional dimensions?  
3 How do I get my graphic files to TRUCK ADS®?  
4 What resolution do I need to make my files, so TRUCK ADS® can print continuous tone, high resolution banners from Photoshop files?  
5 Can I order banners printed on both sides?  
6 Should I include my fonts?  
7 Should I send RGB or CMYK files?  
8 What file types do you accept and what guidelines and tips do you have for specific graphic programs?  
9 What will my banners look like when finished?  
10 How long will my banner last?  
11 What kind of material is used for my AD?  
12 Are my TRUCK ADS® banners guaranteed?  
13 How long does it take to get my TRUCK ADS® Banners Printed and Shipped?  
 
 
 
 

ANSWERS

 

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1. Can I see what my ad will look like on a Truck before I buy it? Yes! Click here to use our visualization tool. You will be asked to search for a graphic on your computer to see what it looks like on the side of 8 types of trucks. File size max: 3mb.

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2. My banner size needs to be exact and cannot be rounded to the nearest inch. Can I specify fractional dimensions? Yes. We recognize banners with our frame system need to be an exact size. Our easy order system lets you specify the banner size to within 1/8 of an inch, with a tolerance in overall size of + or - 1/4". This will give you enough accuracy to make small adjustments in frame location on the truck, prior to installation. You should be able to use whole numbers and not fractions, if covering the entire side of the truck is not important.

Fractions for 1/8" Increments:
1/8" = .125            1/4" = .250            3/8" = .375            7/8" = .875
1/2" = .500            5/8" = .625            3/4" = .750

Example: If your banner is 88-3/16" high x 97-5/8" wide, round it to the nearest 1/8" by keying in the following: 88.250 high (88-1/4") x 97.625 (97-5/8") wide. Your banner will be this size with a tolerance of + or - 1/4".

Note: If you don't key in the correct fraction of an inch, don't worry. The order form will automatically round the dimension "up" to the nearest 1/8".

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3. How do I get my graphic files to TRUCK ADS®? The method for sending files to TRUCK ADS® is easy! You will be prompted to upload them when you place your order. (You have the option to upload then or later - see below.) Our upload file system is one of the easiest, strongest and most reliable systems you will ever use. Simply browse your computer for the file and then click upload. It is that easy! No user ID's or passwords to type in and your files are never visible to the public after uploading them because your upload page is uniquely yours to use. No one else has access to it.

Our upload system is capable of handling 2 gigabytes of graphic files in one session, while maintaining a strong connection with your computer. Your graphics will likely be in the range of 20mb to 450mb per file. This is a small fraction of our 2gb capabilities, so you'll never need to worry about the size of your files causing a problem while uploading to our servers.

If your files aren't ready when you order, or you plan to have someone else upload your files (your graphic artist, etc.), you can easily upload them later. With your email order confirmation, you'll receive a link to YOUR UNIQUE UPLOAD PAGE, where you can upload your files at a later date - when you are ready.

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4. What resolution do I need to make my files, so TRUCK ADS® can print continuous tone, high resolution banners from Photoshop files? In order for your graphic to look great, your designer needs to create the graphic files at 300 dpi at 1/12 scale with 1/8" of bleed. Note: Your graphic file should print well, if it equals 1mb per square foot of banner size.

   
YOUR TRUCKS WILL LOOK THIS GOOD!

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5. Can I order banners printed on both sides? Yes. When you place your order for a banner printed on both sides, simply order 2 banners instead of one and add a note to the order that you want the image on both sides. In this circumstance, we print 2 banners and hem them together, back to back. Unless noted by you in your order, the same image will be printed on both sides. (finished weight is 24 ounce per sq. yd.)

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6. Should I include my fonts? Yes. Chances are we will have them, but why risk it. If you are using a vector program like Illustrator or Freehand, you can convert the text to outlines and avoid any font issues. Please stuff all fonts before uploading.

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7. Should I send RGB or CMYK files? We use CMYK color space.

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8. What file types do you accept and what guidelines and tips do you have for specific graphic programs? We accept many file types - Mac or PC. The applications that produce the most accurate results in the order of preference, are the traditional graphics programs: PDF, Quark, Photoshop, Illustrator, Freehand and InDesign.

PDF (Fast and Easy)
We prefer PDF's as they simplify our workflow and they are easy to construct by the customer. People who do not like the quality of the PDFs they create are not creating them properly. When creating a PDF for print, always follow these three rules:  (A.) Do not down sample or compress anything. Uncheck all of the boxes in this area.  (B.) Embed all fonts and subsets.  (C.) Leave color AS IS. Do not let Distiller or the application you might be using convert colors while making the PDF. Leave all colors untouched!

The minimum height or width dimension of a PDF file should be 10" or more. See an example of a PDF file size (10.25" x 20.25") and the resulting finished file for a 10.25' H x 20.25' L banner.

Quark
Quark creates vector graphics therefore any graphics created in Quark will print well at any size. Any raster graphics or photos brought into Quark need to be at least 1 megabyte per square foot for the size it will be on the final banner. For example: If a graphic will be 12”x24” on a banner, that is 2 square feet, so an uncompressed file that is about 2 megabytes will print well. Since there is a 48” limitation in files created in Quark, you may have to make the file at 1/2, 1/4, 1/6, 1/12 or 1/24 size depending on the final size of the banner.

When the file is ready to print, select "File" > "Collect for Output" so that all the images and fonts used in your document will be sent with the file. It is recommended to check the Pictures and Fonts folders that are created by this process to make sure that nothing is missing.

Photoshop
Photoshop is a raster program and raster images scale poorly. Taking an existing low resolution file and increasing the dpi does not increase the real resolution of the file. You will just end up with a large file that is still low resolution. It is best to create a new file in Photoshop at 1/4 scale or smaller at 300 dpi. Anything created in Photoshop at that size will print well. Any raster graphics brought into Photoshop need to be at least 1 megabyte per square foot for the size it will be on the final banner. For example: If a graphic will be 24”x24” on a banner, that is 4 square feet, so an uncompressed file that is about 4 megabytes will print well. Any vector files brought into Photoshop will need to be rastered using this same formula.

Save all Photoshop files as PSD files!

Illustrator and Freehand
Illustrator creates vector graphics, therefore any graphics created in Illustrator will print well at any size. Any raster graphics or photos brought into Illustrator need to be at least 1 megabyte per square foot for the size it will be on the final banner. For example: If a graphic will be 24”x36” on a banner, that is 6 square feet, so an uncompressed file that is about 6 megabytes will print well. If any images are linked, you will need to send the photos with your Illustrator file. Do not embed the photo files into the Illustrator file. As the last step, please create outlines (Select>All / Type>Create Outlines) in case we don’t.

InDesign
InDesign creates vector graphics therefore any graphics created in this program will print well at any size. Any raster graphics or photos will need to be at least 1 megabyte per square foot for the size it will be on the final banner. For example: If a graphic will be 12”x24” on a banner, that is 2 square feet, so an uncompressed file that is about 2 megabytes will print well.

When the file is ready to print, select "File" then "Package" so that all the images and fonts used in your document will be sent with the file. Or you can embed all graphics and store them in the file and you can create outlines so that you don’t have to send the fonts with the file. If you embed a graphic and then make a change to the original graphic, you will need to re-link it so the change takes effect.

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9. What will my banners look like when finished? Finished banners have a high gloss finish and are printed at billboard quality machine settings. Billboard quality banners when viewed from five feet away or more appear about the same as magazine or newspaper copy viewed from one foot away. For clarity and distance viewing, all printed copy (letters and numbers) should be at least 2" high and higher.

Depending on its use, banners will either have a grommet every 2' or will be trimmed to your specified size.

Banner edge with grommets Banner edge trimmed to size  
Grommet every 2 ft.

Trimmed to Size

 

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10. How long will my banner last? Finished banners with UV laminate will last longer than banners without UV laminate. The inks will not fade on our banners for 2 or more years and the banners will last much longer than that. If the banners are kept clean and parked out of direct sunlight and changed out seasonally, they could last for 5 to 10 years.

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11. What kind of material is used for my AD? TRUCK ADS® signage vinyl is manufactured by 3M®, Avery® and other quality manufacturer's. Vinyl banners used with TRUCK ADS FRAME KITS is a heavy duty 12 ounce vinyl with scrim. For brighter, smoother, best wear and longevity, order banners with UV Laminate.

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12. Are my TRUCK ADS® banners guaranteed? We cannot guarantee how successful your AD will be, however, we guarantee the banner ink for 2 years and we also guarantee your banner will be clearly and professionally printed.

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13. How long does it take to get my TRUCK ADS® banners printed and shipped? Standard turn around time for printing is 5 business days. We schedule your job to ship 5 to 6 business days from the date we receive ready to print art work.

Rush Production for Banners: If you need your banners quick, choose rush production, "3 day" or "4 day" option and "next day air". Total production and delivery time when choosing rush options is 4-5 days or less. Rush service and rush shipping incur an additional charge.

 
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